Buyosphere University Classes


BU 101 is a webinar style course that is 12 weeks in length, one hour per week. The course is interactive, thought-provoking, impactful and is designed to benefit any business in the service industry! You can register for either section below, or a class can be customized to best meet your company’s specific needs. Scroll below for a class description sample, upcoming class schedules, registration, fee information, and course testimonials. To customize a course for your company, contact Lorri Cooper at 515-360-6970.


BU 101 gets to the heart of what it takes to build and maintain customer loyalty and referrals in today’s fast-paced, technology-driven world! The class takes a fresh approach to customer service in the 21st century by providing a pathway filled with tools and strategies to help ensure you are providing exceptionalism at every level of the customer’s experience.  The Buyosphere’s Pathway to Exceptionalism has been developed from years of field research and trial in multiple industries and is currently used in hundreds of businesses around the country. The course content for BU 101 is the first step down this pathway! A brief description is below.

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 BU 101 descriptions page 1 fall 2017

BU 101 descriptions page 2 fall 2017



Participants choose one of the schedule options below. Both sections provide the same content.

1) BU 101: Customer Service: The Pathway to Exceptionalism Section 7:

This section will meet for one hour at 11:30 Central Time every Tuesday September 19, through December 5. (excluding Thanksgiving week)


2) BU 101: Customer Service: The Pathway to Exceptionalism Section 8:

This section will meet for one hour at 1:00 Central Time every Wednesday, September 20, through December 6. (excluding Thanksgiving week)

Note: Classes are filled in the order they are registered for and will be closed after the maximum number of 10 enrolled students is reached.

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“Lorri and Bobbi have been amazing in their approach to coaching and the material is very informative. I use the material learned in each class immediately.”

“Lorri is a great instructor, always upbeat and respectful of time. Also really enjoy connecting with, and hearing perspective from, other auto repair professionals.”

“The instructors are very knowledgeable and professional. They prompt class participation which is very helpful to determine if we are understanding the material.”

“I really appreciated the class and would like to say that it opened my eyes to a different perspective. Hoping to implement these learning skills in my everyday life.”

“Lorri is always positive with good examples and she is knowledgeable.”

“The class stays on track and maintains my interest. The instructors are very passionate about the course. The use great communication skills and are good listeners.”

“I’ve enjoyed being able to see that all shops seem to have the same challenges, and learning to resolve issues that come up when working with customers.”


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A registration form will be emailed to you and you will be contacted by one of our Buyosphere University Instructors by phone to complete your registration. 


Cancellation of class registration must be submitted in writing no later than five days before the start of class, in order to receive a refund. A minimum of 5 students must enroll for the course to be held. If a course is cancelled due to low enrollment, a refund will be given. 

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The cost for each 12 week course is just $500 per student!

Payments can be made via credit card or check by mail. Payment must be received no later than seven days prior to the start of class.

Make checks payable to:

The Buyosphere

5850 SW McKinley Avenue

Des Moines, Iowa  50321

To process a credit card payment, contact:

Lorri Cooper

VP of Operations/Director of Training and Education 




Jonnie Wright

President and CEO