Meet the Coaches and Instructors



Lorri is a licensed teacher and administrator with 30 years of experience. She has literally taught all ages, including adult learners in both undergraduate and graduate classes. She has 10 years of experience training in the auto repair industry and 20 years of experience developing and implementing all-staff in-service programs for a variety of industries.

Lorri uses her leadership experience and education to coach business owners and managers towards company exceptionalism. Her topics of expertise include making customer connections that matter, increased accountability, positive company culture, the power of implementing a clear company vision and mission, effective communication and team building, and how to effectively work with all personality types. She is a certified DiSC trainer with a passion for peace, love, and happiness in the work place and beyond!

Lorri has been instrumental in developing The Buyosphere Program from the ground up and is thrilled to now be developing and teaching Buyosphere University courses. Lorri lives in Des Moines, Iowa. She loves to read, travel, spend time with her family, go to movies, and hang out with her FIVE rescue dogs: Pizza, Nachos, Maggie, Lily, and Tyson.


Patrick will help you get where you want, and need, to go. He is, and has been, a driver of exceptional customer service in the automotive field for over 25 years. He has a wide range of automobile knowledge including managing automobile repair shops, holding L1 and C1 ASE certification, running retail automotive parts stores, and mentoring automotive Managers and Service Advisors to be their best.

Patrick himself is a graduate of The Buyosphere Program, having gone through the training as a Service Manager. He’s done what you’ve done and understands the joys and challenges that come with the world of auto repair service writing and management.

In the summertime you can find Patrick riding his Harley and golfing. He also enjoys playing racquetball and spending time with his wife and family. He is blessed with 7 children, 8 grandkids, and two on the way!

Patrick is based out of Minneapolis, Minnesota.

rob-with-quote-and-picRobert is a 29 year veteran of the automotive industry including 19 years in the collision industry and 10 years in automotive service as a General Manager, Service Manager, Service Advisor and outside sales. Robert has a true passion for coaching in what he calls the “lost art” of customer service, and he is driven to pass on the knowledge of a lifetime learned from great teachers and mentors.

Robert went through the Buyosphere Program himself as a Service Advisor  and can a provide first-hand account of the effectiveness of the program.

Robert is a native of Alaska, currently residing in Denver, Colorado. He is married, (Adriane) and has two children, (Austin and Kiera) and one well traveled dog (Dexter).  During his off time, Robert loves to camp, fish, ski, travel and occasionally build custom golf carts.


jonnie-with-quote-and-picJonnie, from Des Moines, Iowa, started The Buyosphere in 2008 after a 20 year career as a writer and broadcaster. He was motivated to build his own business by what he saw as a disconnect between the “promise” he was writing for companies in their commercial campaigns, and the reality they were actually delivering when customers came through their door. He began to build a customer service training program to bridge this gap, from which evolved The Buyosphere, and its motto, “Live up to the promise of your marketing.”

Jonnie worked in the beginning with many different types of retail and service industries to help them improve their phone and front counter skills, showroom infrastructure, social media and traditional marketing and recruiting. There was much trial and error – some strategies worked better than others – yet from those experiences, the “Buyosphere Way” was forged. Today it has evolved into one of the most comprehensive and respected customer service and sales coaching programs in the country.

Jonnie is very blessed! As a public speaker, seminar presenter, coach and business owner, he is afforded the tremendous opportunity to work with his wonderful team of coaches while he also travels the country and meets and collaborates with successful business owners and their employees. They are a passionate and dedicated team of professionals who are moved and motivated by the possibilities that exist in the pursuit of exceptionalism – for the greater good of us all.