Price vs Value and Why It Matters


hh
The price of my Hamburger Helper hat cannot compare to what it means to me.

I coach with a lot of very smart people who confuse price and value. Understanding the difference and applying that understanding is a key element to selling, especially in the auto repair industry, where we do the bulk of our training.

This video explains the difference in simple terms, using Hamburger Helper and Stephen King.

Jonnie Wright is the President and CEO of The Buyosphere, a customer service training, marketing and recruiting company based in Des Moines, Iowa.

Email:

jonnie@theunsecretshopper.com

Facebook:

https://www.facebook.com/jonnie.wright.5

Youtube:

https://www.youtube.com/channel/UC3OF8J_t_Cdgru7-0pyyofw

LinkedIn:

https://www.linkedin.com/in/jonniewright/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s