My Two Hours With Steve Deace

Hello shoppers…


That’s Steve in the middle and Jen, his sidekick on the right. A sliver of the photographer’s head can be seen, far left.

Yesterday I got to spend two extraordinary hours talking about customer service with Steve Deace, the popular afternoon radio talk-show host on 1040, WHO.

The fact that we were sitting inside a radio studio (joined by Jen Green, his sweet and engaging sidekick) in front of microphones that were turned on during many of those 120 minutes of conversation between 4 and 6pm, was icing on my personal cake. (Microphones that are left on too long during local talk shows can lead to baaad things.)

I am happy to say that I knew Steve, and worked with him back in 2001, before he became Des Moines’ best known and most listened-to radio personality. I met him when I was working as a commercial writer for the long gone but never forgotten, 107.1 The Jock. Steve was a sports writer for the Des Moines Register and had never hosted a radio show in his life. But the station manager, J. Michael McKoy, had a great eye/ear for talent, and knew the 26 year-old kid had “it.”

Anyone who listened to Steve back then, knew that Mac was right.

Steve was – and still is – the smartest person I’ve ever personally known. He had – and has – a vocabulary that would impress William F. Buckley, if the dude was still alive. Steve also had – and, thank goodness, still has – a lightning-quick wit and wonderful sense of humor.

Engaging Steve on almost any subject is like bringing a knife to a gun fight, and it’s a butter knife, to boot.

For two hours yesterday, Steve let me feel like I knew more than he did. There aren’t enough words in my head to tell you how much fun that was.

Thanks, Steve. Long Live Tommy Turrets. 🙂

Jonnie Wright is the President and CEO of The Buyosphere, a customer service training, marketing and recruiting company based in Des Moines, Iowa.






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